Is Sony REALLY #1 in Cameras? Yes, it matters.

recently announced that they were the #1 camera manufacturer, , , , Olympus, and in several important segments… But their data tells only part of the . Tony Northrup digs into WHY this is very important (something photographers using can totally relate to). He then analyzes several data sources, including BCN, Nikkei, and Google Trends, to determine who is really number (for both all digital cameras and cameras).

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Sources: https://www.statista.com/statistics/264337/cipa-companies-shipments-of-digital-cameras/ https://petapixel.com/2022/01/10/mirrorless-cameras-drive-the-fortunes-of-camera-manufacturers/ https://www.digitaljournal.com/pr/digital-camera-market-report-2022-2027-industry-trends-share-size-growth-and-opportunities https://www.pentaxforums.com/lenssearch/?format=ff https://petapixel.com/2022/01/14/fujifilms-market-share-in-japan-soars-thanks-to-the-instax-mini-evo/ https://www.dpreview.com/news/8247704752/bcn-r-data-shows-that-canon-and-sony-controlled-the-japanese-camera-market-in-2021 https://fstoppers.com/business/bcn-2021-awards-canon-and-sony-lead-while-olympus-remains-strong-544810 https://petapixel.com/2021/08/09/canon-and-sony-made-up-70-of-weak-camera-sales-in-2020/ Google Trends: http://trends.google.com