In January, a non-fungible token collection known as “Frosties” generated quite a bit of buzz online. The collection included 8,888 NFTs based on cartoon ice cream scoop characters, and investors were promised perks, including access to a metaverse video game and 3D versions of their characters. The NFTs sold out in under an hour. The… Continue reading Identifying scams and avoiding fraud in NFT spaces
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Five tips for capturing your subjects in a commercial lifestyle shoot
A recent study commissioned by the personal care company Schick revealed that 85% of men prefer to see everyday people depicted in advertising. Inspired by their findings, the brand interviewed men across the country, forgoing the use of professional models, actors, or celebrities for a more candid, documentary-style aesthetic. The study—and subsequent rebrand—was one in… Continue reading Five tips for capturing your subjects in a commercial lifestyle shoot
The roles and possibilities of NFTs in the metaverse
Earlier this year, Reese Witherspoon and her dog Minnie entered the metaverse. Her sunlit virtual art gallery, created in collaboration with the mobile metaverse platform some·place, featured work from influential NFT art collections such as World of Women, Cool Cats, Flower Girls, Boss Beauties, and more. In the near future, the rest of us might… Continue reading The roles and possibilities of NFTs in the metaverse
Photography pricing guide: How to know what to charge in 2022
Last year, we witnessed a “start-up boom,” with 5.4 million new business applications filed in the United States alone. Following a challenging few years, more people are embarking on new professional journeys—and facing unexpected challenges and rewards along the way. For any new photography business, one of those first hurdles is determining your prices. No… Continue reading Photography pricing guide: How to know what to charge in 2022
20+ Cute maternity photoshoot ideas to try in 2020
From underwater portrait sessions to floral crowns and flowy fabric, recent trends have reinvigorated the field of maternity photos. If once the genre was considered radical (think: Demi Moore on the cover of Vanity Fair), it’s now entered the mainstream (think: Beyonce’s 2017 pregnancy photoshoot with twins). These days, maternity photos are equally at home… Continue reading 20+ Cute maternity photoshoot ideas to try in 2020
Capturing motherhood in commercial advertising
Last year, the parenting products company Frida released its first TV commercial during the Golden Globes. Featuring moms in real life, the ad highlighted the moments we rarely see in commercial media: the clogged ducts, the cabbage compresses, and other lactation hurdles. Within a few days, the original version of the ad had racked up… Continue reading Capturing motherhood in commercial advertising
Understanding fundraising in the crypto space
When he first learned that Ukraine had been invaded, the renowned photographer Vitaliy Raskalov was thousands of miles away, but he knew he had to help. Within a week of the invasion, he’d raised the equivalent of $10,000 in ether through the sales of his well-known NFT photography collection, which went toward providing bulletproof vests,… Continue reading Understanding fundraising in the crypto space
2022 summer trends for your Licensing Portfolio
As we (finally!) emerge from the pandemic, this summer offers more opportunities than ever to refresh your Licensing Portfolio. Late last year, Expedia named the “Greatest of All Trips (GOAT)” as their top travel trend for 2022, citing travelers’ interest in “going big” and creating meaningful experiences post-pandemic. Think spa retreats, off-the-beaten-path destinations, luxe amenities,… Continue reading 2022 summer trends for your Licensing Portfolio
Spotlight on cottagecore in Commercial Licensing
Last year, the now-famous prairie-style “Nap Dress” by Hill House Home took over the internet. By February, when the brand dropped a new collection, it sold $1 million’s worth in inventory in just twelve minutes. By the end of the day, they’d made more than they had in the entirety of 2019. Meanwhile, English Garden-inspired… Continue reading Spotlight on cottagecore in Commercial Licensing
How to make photos that impact society
When Vadim Balakin encountered the remains of a polar bear in Northern Svalbard in August of 2014, the cause of the animal’s death was unknown (pictured below). It might have been old age; however, the good condition of the teeth suggested that starvation was also a likely possibility. “They say nowadays such remains [are] to… Continue reading How to make photos that impact society