In 1944, the experimental psychologists Fritz Heider and Marianne Simmel of Smith University conducted a now-famous experiment: after playing a video featuring three moving shapes—a small triangle, a large triangle, a circle, and a rectangle—they asked participants to write down what they’d just watched. Most saw it as an animated story, with the abstract shapes… Continue reading Understanding the psychology of shapes to improve your Licensing content
Category: advertising
Auto Added by WPeMatico
Visualizing the gig economy and side hustles in commercial Licensing
From January 2016 to December 2019, data from Twitter revealed that mentions of “side hustle” had soared by 231%. By 2019, a survey from Bankrate revealed that 49% of Americans between the ages of 18 and 35 reported having a side hustle. In August of 2021, research from the Pew Research Center indicated that 16%… Continue reading Visualizing the gig economy and side hustles in commercial Licensing
Four studio backdrops you can make yourself for your Licensing shoots
If you’ve spent time with Annie Leibovitz’s iconic work for Vanity Fair, you might be familiar with her signature use of canvas backdrops. Many of them were created by the artist Sarah Oliphant, who’s made breathtaking backgrounds for the pages of Vogue and the runways of Oscar de la Renta. Over the years, Oliphant Studio’s… Continue reading Four studio backdrops you can make yourself for your Licensing shoots
Capturing natural beauty and fashion in commercial photography
The fashion and beauty industries are changing. The 2022 Instagram Trend Report reveals that one in three young people are interested in buying and learning more about “clean” skincare and makeup products, including plant-based and vegan products. At the same time, 23% are expecting to thrift more online, while 24% expect to contribute to sustainability… Continue reading Capturing natural beauty and fashion in commercial photography
How to shoot creative portraiture that sells
The last year has brought with it more than a couple of inspiring ad campaigns featuring creative powerhouses, celebrating their personal style and flare. For starters, Valentino teamed up with nine indie bookstores for a campaign celebrating small businesses and their owners. Calvin Klein featured members of the LGBTQIA+ collective Queer Skate LA in a… Continue reading How to shoot creative portraiture that sells
Make your Licensing photos more salable with these simple tips!
As we navigate an increasingly digital world, images remain one of the most important tools for today’s marketers to connect with consumers. According to research, not only are social media posts with pictures more popular than those without, but professionally shot, high-quality photos lead to higher engagement. In 2022, brands and advertisers understand that choosing… Continue reading Make your Licensing photos more salable with these simple tips!
Exploring 2022 color trends in your commercial portfolio
Every year, the global color experts at the Pantone Color Institute select a Color of the Year, forecasting a single color set to define the coming months across advertising, art, pop culture, and beyond. This year, however, something unprecedented happened: for the first time, Pantone created a brand new color rather than selecting one from… Continue reading Exploring 2022 color trends in your commercial portfolio
Six tips for styling interiors for a commercial shoot
In the last two years, “home” took on new meanings, with our living spaces doubling as our workplaces. With eclectic interior trends such as “vintage maximalism,” ’70s and 80s disco vibes, gothic “goblincore,” and the “grandmillenial” style making a splash on TikTok and Airbnb’s design predictions for 2022, there’s never been a better time to… Continue reading Six tips for styling interiors for a commercial shoot
Six ways to capture Valentine’s Day
Hallmark introduced its first Valentine’s Day card in 1913 and started producing them in 1916. In 1948, De Beers unveiled its iconic “A diamond is forever” slogan. In 1986, Hersey’s released Valentine’s Day “kisses” with pink and red foil. By 2004, estimates suggest that consumers bought more than 35 million heart-shaped boxes of candy annually.… Continue reading Six ways to capture Valentine’s Day
Elle Magazine Bans Photos of Fur Clothes to Support Animal Welfare
Fashion and lifestyle magazine Elle has become the first to ban animal fur from appearing in any of its editorial and advertising photos across its online and print editions. Owned by French media group Lagardère, Elle has 45 printed magazine editions around the world and 33 million readers and 100 million monthly visitors to its… Continue reading Elle Magazine Bans Photos of Fur Clothes to Support Animal Welfare