In the wake of the pandemic, how we interact with brands has fundamentally changed. Consider this finding from the IBM Institute for Business Value: in the past, consumers put a premium on cost, value, and convenience. But today, more people are now choosing brands based on how well those companies align with their values. In… Continue reading Five Licensing trends you need to know for 2023
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Why texture is important in your commercial content (part 1)
A few years ago, research by professors at the University of Washington Foster School of Business, Brigham Young University, San Diego State University, and the University of Illinois revealed that advertisements that trigger our sense of touch inspire customers to purchase products more quickly than those focusing primarily on sight or sound. Markets have long… Continue reading Why texture is important in your commercial content (part 1)
Capturing natural beauty and fashion in commercial photography
The fashion and beauty industries are changing. The 2022 Instagram Trend Report reveals that one in three young people are interested in buying and learning more about “clean” skincare and makeup products, including plant-based and vegan products. At the same time, 23% are expecting to thrift more online, while 24% expect to contribute to sustainability… Continue reading Capturing natural beauty and fashion in commercial photography
Five tips for celebrating sports in commercial photography
In 2019, when the United States women’s national soccer team claimed their fourth World Cup title, fans could be heard chanting, “Equal pay!” The same year, the team fought for fair pay and treatment as part of a gender discrimination lawsuit against the United States Soccer Federation. Since then, Norway, New Zealand, and Australia have… Continue reading Five tips for celebrating sports in commercial photography
Visualizing Licensing trends in 2022
From clean beauty and “skinimalism” to the meteoric rise of gaming, the last year has brought with it dozens of innovative trends that reshaped our daily lives. As hashtags like #TikTokMadeMeBuyIt went viral, racking up billions of views, brands had to get more creative than ever in their marketing strategies, incorporating fun user-generated content and… Continue reading Visualizing Licensing trends in 2022