Leica just had its best financial year ever. Wait, what?

The Leica M11, released in January 2022, likely contributed to the brand’s exceptional financial year. Dan Bracaglia It’s safe to say Leica is crushing it. The Wetzlar, Germany-based company just announced that the 2021/22 financial year was its best on record—a record that stretches back 100 years. Given the COVID-19 pandemic and global supply chain… Continue reading Leica just had its best financial year ever. Wait, what?

The Missing Piece of Your Marketing Puzzle: The Creative Advisory Board

What if you could know how your customer would respond to your message before they ever saw it? A Creative Advisory Board is your secret weapon. The post The Missing Piece of Your Marketing Puzzle: The Creative Advisory Board appeared first on The Shutterstock Blog.

Beaches vs. Mountains: Data-Backed Ways to Show Them Off in Ads

Two vacation destinations go head-to-head, and data tells us which one wins. So, which is more clickable in ad creative: Beaches or mountains?  The post Beaches vs. Mountains: Data-Backed Ways to Show Them Off in Ads appeared first on The Shutterstock Blog.

Looking Back Without Going Backwards: A Guide to Nostalgia Marketing

If you’re going to embrace the trend towards nostalgia marketing, utilize these three tips to ensure you do it well. The post Looking Back Without Going Backwards: A Guide to Nostalgia Marketing appeared first on The Shutterstock Blog.

Data-Backed Ways to Include Amusement Parks and Carnivals in Your Ads

What can travel and lifestyle brands do to make their ads more clickable? AI gives us insights on how to use theme park imagery to boost campaign engagement.  The post Data-Backed Ways to Include Amusement Parks and Carnivals in Your Ads appeared first on The Shutterstock Blog.

European Union agrees on USB-C mandate for cameras, smartphones, and more

The new regulation will affect small- and medium- sized gadgets. Getty Images After a decade of attempts, the European Union has agreed to implement new regulations that aim to simplify the way you charge all electronics. The upcoming law mandates the use of USB-C chargers for smartphones, cameras, and more. And though it carries no… Continue reading European Union agrees on USB-C mandate for cameras, smartphones, and more