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Category: Business
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Ricoh to Stop Mass Producing Cameras, Sell Direct to Consumer Only
Ricoh’s President and CEO Noboru Akahane has announced that the Pentax and GR camera brands will undergo a dramatic restructuring that will see mass production end. It will also end distributor relationships and go direct-to-consumer. [Read More]
5 Rebranding Misconceptions Every SMB Needs to Avoid
Rebranding is a delicate dance, to say the least. And we’re here to guide you in the process, what to avoid, and some common misconceptions. Rebranding is a vital part of a company’s lifecycle—an opportunity to change with the times, refresh an image, and/or clarify a point of view. But, it can be confusing to… Continue reading 5 Rebranding Misconceptions Every SMB Needs to Avoid
How to Improve Your Wedding Website and Get More Bookings
The website is the calling card of most photographers nowadays, and its design, user experience, and information all contribute to whether a potential client is likely to book you or move on. This helpful video tutorial features an experienced wedding photographer discussing several ways you can improve your website to increase your bookings. [ Read… Continue reading How to Improve Your Wedding Website and Get More Bookings
How to Make the Most of the Wedding Photography Off-Season
In most places in the Northern Hemisphere, wedding photography is in the middle of its seasonal dip, giving photographers a chance to catch their breath and focus on other things for a while. So, what can you do to keep your business well oiled and ready for the next season? This excellent video tutorial will… Continue reading How to Make the Most of the Wedding Photography Off-Season
A Different Way to Approach Gear Purchases This Year
A new year, a new approach. Another entry from Captain Obvious that is somehow ever so easy to ignore. [ Read More ]
GNARBOX’s Original Team Gone, Assets in Hands of Investors
GNARBOX is no longer operated by the people who founded and ran it for the last several years. According to Tim Feess, the company’s founder and former CEO, the original management team is no longer with the company and hasn’t been since November of 2021. Statement from the Former CEO of GNARBOX In a statement… Continue reading GNARBOX’s Original Team Gone, Assets in Hands of Investors
18 Marketing Holidays That Will Make You Go, “Huh?”
There seems to be a holiday for just about everything. That’s why we chose our favorite, weird holidays to share with you. Social media holidays can be fun (National Donut Day, anyone?). But some of them are a little, well, bizarre. Take a look at some of the weirdest faux holidays of the year—and, by… Continue reading 18 Marketing Holidays That Will Make You Go, “Huh?”
How Much a Photographer and YouTuber Made in 2021
2020 and 2021 were anything but normal, and they hit photographers and creatives especially hard. This interesting video features a professional photographer and YouTuber sharing how much money he earned in 2021 down to the cent and breaking down where it all came from. [ Read More ]
8 Tools to Help Your Improve Your Photography Business
If you want to be a successful photographer, it takes a lot more than being good with a camera and having creative ideas. All the most successful photographers are there because they understand how to run a proper business. If you are ready to revamp your approach in 2022, this awesome video will show you… Continue reading 8 Tools to Help Your Improve Your Photography Business