Last year, The Body Shop UK released a new campaign titled Self Love Street, telling the story of three housemates overcoming self-doubt, the pain of rejection, criticism, and the pressure to be “perfect.” The brand was spurred to action, in part, by research indicating that almost one in two people feel more self-doubt than self-love—and… Continue reading How wellness and self-love are influencing commercial advertising
Category: community
Auto Added by WPeMatico
Capturing Pride and joy in commercial Licensing
In 1981, the Swedish vodka company Absolut made history by running ads in The Advocate and After Dark, two magazines geared toward gay men. In the 1990s, Subaru actively spoke to lesbian buyers at a time when few companies did so. In the 2000s, brands like Levi’s and Toyota ran commercials featuring lesbian and gay… Continue reading Capturing Pride and joy in commercial Licensing
Redefining age in active lifestyle photography
In 2020, Subaru ran a commercial celebrating the relationship between a grandma and her granddaughter, as they embark on a road trip. They get milkshakes, dance along to the radio, and chat about the future. At one point, after noticing her granddaughter make eye contact with a cute boy, the grandma runs out to get… Continue reading Redefining age in active lifestyle photography
Spotlight on cottagecore in Commercial Licensing
Last year, the now-famous prairie-style “Nap Dress” by Hill House Home took over the internet. By February, when the brand dropped a new collection, it sold $1 million’s worth in inventory in just twelve minutes. By the end of the day, they’d made more than they had in the entirety of 2019. Meanwhile, English Garden-inspired… Continue reading Spotlight on cottagecore in Commercial Licensing
Commercial photography spotlight: Shopping local and supporting small businesses
Late last year, a survey conducted by The Harris Poll on behalf of NerdWallet revealed that more than half of Americans (51%) made an effort to shop more at small and locally-owned businesses amid the uncertainty of the pandemic and related closures and restrictions. What’s more, 40% said they were still making an increased effort… Continue reading Commercial photography spotlight: Shopping local and supporting small businesses
Why you should experiment with gels in your next Licensing studio shoot
Last year, Pinterest named “vibey lights” as one of their top trends of the year, with searches for “neon room,” “blue lights bedroom,” and “LED light signs” all rising year-on-year. It was official: the neon aesthetic was back. Throughout the year, neon-lit rooms trended over on TikTok, while Kendall Jenner showed off her neon pink… Continue reading Why you should experiment with gels in your next Licensing studio shoot
Five tips for shooting food and drink in commercial photography
Whole Foods predicts that this will be the year of hibiscus, turmeric, and yuzu (a tart citrus fruit). The Food Network says 2022 will be all about bold condiments, cannabis cooking, and plant-based seafood like “coconut shrimp.” Wunderman Thompson anticipates the rise of Peruvian gooseberry, foraged craft cocktails, and Kernza, a climate-friendly grain. From citrusy… Continue reading Five tips for shooting food and drink in commercial photography
How to shoot creative portraiture that sells
The last year has brought with it more than a couple of inspiring ad campaigns featuring creative powerhouses, celebrating their personal style and flare. For starters, Valentino teamed up with nine indie bookstores for a campaign celebrating small businesses and their owners. Calvin Klein featured members of the LGBTQIA+ collective Queer Skate LA in a… Continue reading How to shoot creative portraiture that sells
Make your Licensing photos more salable with these simple tips!
As we navigate an increasingly digital world, images remain one of the most important tools for today’s marketers to connect with consumers. According to research, not only are social media posts with pictures more popular than those without, but professionally shot, high-quality photos lead to higher engagement. In 2022, brands and advertisers understand that choosing… Continue reading Make your Licensing photos more salable with these simple tips!
Everything you need to know about DAOs
From high-profile art collecting funds to ambitious artist collectives, the world is abuzz with talk of decentralized autonomous organizations—or member-owned communities made possible by blockchain technology. For the uninitiated, a DAO is exactly what it sounds like: a group of people operating in service of a common goal without a centralized authority, such as a… Continue reading Everything you need to know about DAOs