How to engage Gen Z in your commercial portfolio

They’re on track to be the best-educated generation yet. 49% get most of their news from social media. 49% work remotely at least some of the time. They’re 20% more likely than other generations to try a new product to see how it compares to their current brand. 75% agree that the world is at… Continue reading How to engage Gen Z in your commercial portfolio

Why young people are embracing NFTs and crypto

According to a survey released by CNBC last year, almost half of Millennial millionaires have 25% or more of their wealth in crypto, with about half owning NFTs. By November, separate research from the Pew Research Center found that 31% of Americans between the ages of 18 and 29 said they’ve invested in, traded, or… Continue reading Why young people are embracing NFTs and crypto