Every year brands and marketers build celebrations of all kinds into their content calendars. For many companies, celebrations and cultural recognitions are a perfect platform for product launches and seasonal collections. In the west, the winter holidays remain heavily commercialized, with projections for retail shopping to reach, on average, $1,455 US per consumer during the… Continue reading The 500px guide to capturing celebrations and milestone for content that sells!
Category: holidays
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Prepare authentic photos of LOVE for Valentine’s Day 2023
Ever since Hallmark coined the term “The Valentine’s Store” in a now-famous 1985 commercial, brands have connected with their customers in creative ways in the leadup to February 14th. According to estimates gathered over the years, 58 million pounds of chocolate are sold during Valentine’s week, sparkling wine sales spike, and 250 million roses are… Continue reading Prepare authentic photos of LOVE for Valentine’s Day 2023
Why Northern and Southern Hemisphere seasons matter in Licensing
A few years back, Aldi Australia released a Christmas commercial set in a small, snow-blanketed Scandinavian village. The spot followed Johan, a young man returning from a trip to Australia with stories of a warm Christmas, complete with surfing and summer foods. While the elders of the village were skeptical, they eventually came around to… Continue reading Why Northern and Southern Hemisphere seasons matter in Licensing
FREE Sparkling New Year Clip Art Pack
Glitter, anyone? Add some sparkles to your New Year designs by downloading this FREE New Year Clip Art Pack today. A new year means a whole new chapter full of exciting opportunities. So, let’s celebrate it with something sparkly! This FREE New Year Clip Art Pack is here to help you create some fun and… Continue reading FREE Sparkling New Year Clip Art Pack
Plant-based holidays and other commercial photography food trends
Last year, 26% of Britons planned to eat more plant-based foods for Christmas, according to research from the Vegan Society. Meanwhile, Waitrose reported that pre-orders of vegan Christmas foods were up 700% compared with 2019; Marks & Spencer introduced thirty new vegan foods for the holidays, and Tesco announced ten plant-based centerpieces for its 2020… Continue reading Plant-based holidays and other commercial photography food trends