Last year, the parenting products company Frida released its first TV commercial during the Golden Globes. Featuring moms in real life, the ad highlighted the moments we rarely see in commercial media: the clogged ducts, the cabbage compresses, and other lactation hurdles. Within a few days, the original version of the ad had racked up… Continue reading Capturing motherhood in commercial advertising
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Understanding fundraising in the crypto space
When he first learned that Ukraine had been invaded, the renowned photographer Vitaliy Raskalov was thousands of miles away, but he knew he had to help. Within a week of the invasion, he’d raised the equivalent of $10,000 in ether through the sales of his well-known NFT photography collection, which went toward providing bulletproof vests,… Continue reading Understanding fundraising in the crypto space
2022 summer trends for your Licensing Portfolio
As we (finally!) emerge from the pandemic, this summer offers more opportunities than ever to refresh your Licensing Portfolio. Late last year, Expedia named the “Greatest of All Trips (GOAT)” as their top travel trend for 2022, citing travelers’ interest in “going big” and creating meaningful experiences post-pandemic. Think spa retreats, off-the-beaten-path destinations, luxe amenities,… Continue reading 2022 summer trends for your Licensing Portfolio
Spotlight on cottagecore in Commercial Licensing
Last year, the now-famous prairie-style “Nap Dress” by Hill House Home took over the internet. By February, when the brand dropped a new collection, it sold $1 million’s worth in inventory in just twelve minutes. By the end of the day, they’d made more than they had in the entirety of 2019. Meanwhile, English Garden-inspired… Continue reading Spotlight on cottagecore in Commercial Licensing
How to make photos that impact society
When Vadim Balakin encountered the remains of a polar bear in Northern Svalbard in August of 2014, the cause of the animal’s death was unknown (pictured below). It might have been old age; however, the good condition of the teeth suggested that starvation was also a likely possibility. “They say nowadays such remains [are] to… Continue reading How to make photos that impact society
Licensing Contributor Julia Wimmerlin on how editorial translates to stock photography
At 500px amazing photography is at our core, but these photos would not be possible without the talented people behind the lens. The 500px Spotlight series highlights the global and diverse photographers that are part of the 500px Community. This week we are excited to introduce you to Licensing contributor and 500px Ambassador, Julia Wimmerlin. Julia Wimmerlin,… Continue reading Licensing Contributor Julia Wimmerlin on how editorial translates to stock photography
Seven ways to create wanderlust in your travel photography
Photographers are the ultimate travelers. After all, it was a photographer, Burton Holmes (1870–1958), who first coined the term “travelogue.” In an era before air travel, he visited almost every country, creating more than 30,000 photographs along the way. He saw the construction of the Panama Canal, walked the streets of Paris, and took in… Continue reading Seven ways to create wanderlust in your travel photography
Exploring NFT roadmaps and utilities
A year ago, a JPG file sold for $69 million. A tweet sold for $2.9 million. A cat gif sold for $690,000. And suddenly, everyone was talking about cryptocurrency and non-fungible tokens, or NFTs, unique assets that provide proof of ownership for digital files. In mere months, the market for NFTs has exploded, with more… Continue reading Exploring NFT roadmaps and utilities
Commercial photography spotlight: Shopping local and supporting small businesses
Late last year, a survey conducted by The Harris Poll on behalf of NerdWallet revealed that more than half of Americans (51%) made an effort to shop more at small and locally-owned businesses amid the uncertainty of the pandemic and related closures and restrictions. What’s more, 40% said they were still making an increased effort… Continue reading Commercial photography spotlight: Shopping local and supporting small businesses
Women-identifying and non-binary artists in the NFT world
To kick off Women’s History Month this year, Christie’s sold a rare NFT, created by the digital illustrator Yam Karkai as part of the World of Women collection. Woman #5672 featured a portrait of a woman with gold earrings, a tuxedo, a black bob, and purple skin—that last one being a trait shared by only… Continue reading Women-identifying and non-binary artists in the NFT world