JPEG was born in 1986. WebP was developed in 2010. HEIC was widely adopted in 2017. These are just three of the dozens of file formats used by photographers today, and understanding the ins and outs of these formats is essential for ensuring your images look their best and serve their purpose. Different file formats… Continue reading Different file formats and what to use for the best quality images
Category: Home Feed
Auto Added by WPeMatico
How rarity and exclusivity impact the value of NFTs
In 2006, when Edward Steichen’s 1904 photograph Pond-Moonlight sold for $2.9 million, setting a record at the time, just three prints of that image were known to exist in the world. All three were created with Steichen’s supervision, making them irreplaceable. Back then, it might have seemed inconceivable that art collectors would pay millions of… Continue reading How rarity and exclusivity impact the value of NFTs
Capturing natural beauty and fashion in commercial photography
The fashion and beauty industries are changing. The 2022 Instagram Trend Report reveals that one in three young people are interested in buying and learning more about “clean” skincare and makeup products, including plant-based and vegan products. At the same time, 23% are expecting to thrift more online, while 24% expect to contribute to sustainability… Continue reading Capturing natural beauty and fashion in commercial photography
Why creating an email list is a great idea as a photographer
According to research by McKinsey and Company, email marketing is almost 40 times more effective at acquiring customers than Facebook and Twitter combined. Photographers in 2022 know how to build and maintain an online presence through social media, but one overlooked way of potentially turning followers into clients is through customized email newsletters, delivered straight… Continue reading Why creating an email list is a great idea as a photographer
How to safeguard your artwork or art collections on the decentralized web
In March of 2021, an artist who goes by the name neitherconfirm listed 26 NFTs for digital portraits. Then, the same artist switched out the image files and replaced them with photos of carpets. The move was a harmless in-joke referencing the idea of a “rug pull,” a term used to describe a type of… Continue reading How to safeguard your artwork or art collections on the decentralized web
Eight tips for tackling a personal photography project
Many of the last century’s most prolific photographers had frequent passion projects on the side of their professional work. Irving Penn, who worked with Vogue for more than sixty years, experimented in the studio and darkroom for long hours on his own, outside of his paid assignments. One such project, a series of experimental nudes… Continue reading Eight tips for tackling a personal photography project
How to shoot creative portraiture that sells
The last year has brought with it more than a couple of inspiring ad campaigns featuring creative powerhouses, celebrating their personal style and flare. For starters, Valentino teamed up with nine indie bookstores for a campaign celebrating small businesses and their owners. Calvin Klein featured members of the LGBTQIA+ collective Queer Skate LA in a… Continue reading How to shoot creative portraiture that sells
How to price your NFTs
In 2017, the creative technologists at Larva Labs created a collection of 10,000 unique pixel-art characters. They then offered them to anyone with an Ethereum wallet, and they were quickly snatched up. Some were sold soon after, for around $30. But it wasn’t until 2021 that the project, CryptoPunks, would become a household name. In… Continue reading How to price your NFTs
Getting creative with lighting
In the 1940s, the photographer Gjon Mili teamed up with Pablo Picasso to play with light painting using a simple penlight. During a period of experimentation in the 1950s, Weegee used prisms to create kaleidoscopic distortions. In the 1960s, the film Easy Rider made lens flare look cool. For generations, photographers have used creative lighting… Continue reading Getting creative with lighting
Make your Licensing photos more salable with these simple tips!
As we navigate an increasingly digital world, images remain one of the most important tools for today’s marketers to connect with consumers. According to research, not only are social media posts with pictures more popular than those without, but professionally shot, high-quality photos lead to higher engagement. In 2022, brands and advertisers understand that choosing… Continue reading Make your Licensing photos more salable with these simple tips!