The fashion and beauty industries are changing. The 2022 Instagram Trend Report reveals that one in three young people are interested in buying and learning more about “clean” skincare and makeup products, including plant-based and vegan products. At the same time, 23% are expecting to thrift more online, while 24% expect to contribute to sustainability… Continue reading Capturing natural beauty and fashion in commercial photography
Category: inclusivity
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Five tips for celebrating sports in commercial photography
In 2019, when the United States women’s national soccer team claimed their fourth World Cup title, fans could be heard chanting, “Equal pay!” The same year, the team fought for fair pay and treatment as part of a gender discrimination lawsuit against the United States Soccer Federation. Since then, Norway, New Zealand, and Australia have… Continue reading Five tips for celebrating sports in commercial photography
Bringing realness and authenticity to your commercial portfolio
You might not have heard the phrase “perfection fatigue,” but we’ve all experienced it. For decades, many brands have contributed to unrealistic beauty standards through the use of overly retouched photos, but fortunately, in the last few years, the tables have turned. Customers are speaking out about airbrushing and demanding more inclusive marketing—and companies are… Continue reading Bringing realness and authenticity to your commercial portfolio