At 500px amazing photography is at our core, but these photos would not be possible without the talented people behind the lens. The 500px Spotlight series highlights the global and diverse photographers that are part of the 500px Community. This week we are excited to introduce you to Licensing Contributor Kaitlyn Sawyer. Kaitlyn Sawyer is… Continue reading Licensing Contributor Kaitlyn Sawyer gives insight on capturing emotion and embracing diversity in commercial advertising
Category: lgbtq
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In focus: LGBTQ+ representation within Licensing
Accurate and inclusive representation within commercial advertising has helped usher in a new era of advertising standards. Today, consumers demand more from the brands and companies they support. A 2018 report released by Getty Images found that 63% of consumers buy from brands that represent people like themselves, and 71% of consumers say it’s important… Continue reading In focus: LGBTQ+ representation within Licensing
Redefining fatherhood in commercial photography (with bonus shot list)
According to research conducted a few years ago by Dove Men+Care, 90% of men around the world view their caring side as a representation of their strength, while 86% say understandings of masculinity have evolved since their fathers’ generation. But just 7% said they relate to how the media portrays masculinity. We’re overdue for a… Continue reading Redefining fatherhood in commercial photography (with bonus shot list)
Redefining age in active lifestyle photography
In 2020, Subaru ran a commercial celebrating the relationship between a grandma and her granddaughter, as they embark on a road trip. They get milkshakes, dance along to the radio, and chat about the future. At one point, after noticing her granddaughter make eye contact with a cute boy, the grandma runs out to get… Continue reading Redefining age in active lifestyle photography
Capturing motherhood in commercial advertising
Last year, the parenting products company Frida released its first TV commercial during the Golden Globes. Featuring moms in real life, the ad highlighted the moments we rarely see in commercial media: the clogged ducts, the cabbage compresses, and other lactation hurdles. Within a few days, the original version of the ad had racked up… Continue reading Capturing motherhood in commercial advertising
Six ways to capture Valentine’s Day
Hallmark introduced its first Valentine’s Day card in 1913 and started producing them in 1916. In 1948, De Beers unveiled its iconic “A diamond is forever” slogan. In 1986, Hersey’s released Valentine’s Day “kisses” with pink and red foil. By 2004, estimates suggest that consumers bought more than 35 million heart-shaped boxes of candy annually.… Continue reading Six ways to capture Valentine’s Day
Creative Brief: Safar Journal
Reading Time: 3 minutes This article is printed in the latest issue of British Journal of Photography magazine, Activism & Protest, delivered direct to you with an 1854 Subscription. Safar Journal highlights arts and culture stories from across the Middle East and North Africa region. Here, the editorial team reflect on their recent projects, ethos,… Continue reading Creative Brief: Safar Journal
500px Commercial Grants: Breaking the Mold
500px strives to capture authentic representation within the global experience. As part of the 500px Commercial Grants program, we provide photographers with opportunities that encourage inclusivity within commercial photography. 500px is awarding five $1,000 US Commercial Grants to photographers who want to tell LGBTQI+ positive stories as part of the Breaking the Mold Commercial Grant.… Continue reading 500px Commercial Grants: Breaking the Mold