2022 fall trends to start shooting now!

With the back-to-school season on the horizon, and the fall and winter holidays arriving shortly thereafter, we’re entering a busy time for retail and marketing. What’s more, research from McKinsey indicates that more consumers in the US are trying new brands than they did in 2020 and 2021, meaning that companies and advertisers will have… Continue reading 2022 fall trends to start shooting now!

Celebrating Earth Day in commercial photography

Last year, on Earth Day‘s 50th anniversary, a survey from Kearney revealed that even amid the pandemic, consumers feel a strong and growing interest in the environment. Almost half (48%) said that the pandemic had made them more concerned about the environment, and 55% said that they were more likely to purchase environmentally-friendly products as… Continue reading Celebrating Earth Day in commercial photography