Long gone are the days of stock photography that feels outdated, posed, and cliché. Today, content creators are diversifying their commercial portfolio with content types that lean into relatable and real moments. This shift is directly inspired by the rising wants and demands of the consumer market. At 500px, we strive to provide our Contributors… Continue reading Spotlight: Licensing Contributors shooting awesome pet photography
Category: lifestyle
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How to capture visual storytelling with Licensing contributor Olha Dobosh
At 500px amazing photography is at our core, but these photos would not be possible without the talented people behind the lens. The 500px Spotlight series highlights the global and diverse photographers that are part of the 500px Community. This week we are excited to introduce you to Licensing contributor Olha Dobosh. Olha Dobosh is… Continue reading How to capture visual storytelling with Licensing contributor Olha Dobosh
Capturing Pride and joy in commercial Licensing
In 1981, the Swedish vodka company Absolut made history by running ads in The Advocate and After Dark, two magazines geared toward gay men. In the 1990s, Subaru actively spoke to lesbian buyers at a time when few companies did so. In the 2000s, brands like Levi’s and Toyota ran commercials featuring lesbian and gay… Continue reading Capturing Pride and joy in commercial Licensing
Five tips for capturing your subjects in a commercial lifestyle shoot
A recent study commissioned by the personal care company Schick revealed that 85% of men prefer to see everyday people depicted in advertising. Inspired by their findings, the brand interviewed men across the country, forgoing the use of professional models, actors, or celebrities for a more candid, documentary-style aesthetic. The study—and subsequent rebrand—was one in… Continue reading Five tips for capturing your subjects in a commercial lifestyle shoot
Five tips for shooting food and drink in commercial photography
Whole Foods predicts that this will be the year of hibiscus, turmeric, and yuzu (a tart citrus fruit). The Food Network says 2022 will be all about bold condiments, cannabis cooking, and plant-based seafood like “coconut shrimp.” Wunderman Thompson anticipates the rise of Peruvian gooseberry, foraged craft cocktails, and Kernza, a climate-friendly grain. From citrusy… Continue reading Five tips for shooting food and drink in commercial photography
Six tips for styling interiors for a commercial shoot
In the last two years, “home” took on new meanings, with our living spaces doubling as our workplaces. With eclectic interior trends such as “vintage maximalism,” ’70s and 80s disco vibes, gothic “goblincore,” and the “grandmillenial” style making a splash on TikTok and Airbnb’s design predictions for 2022, there’s never been a better time to… Continue reading Six tips for styling interiors for a commercial shoot
Six ways to capture Valentine’s Day
Hallmark introduced its first Valentine’s Day card in 1913 and started producing them in 1916. In 1948, De Beers unveiled its iconic “A diamond is forever” slogan. In 1986, Hersey’s released Valentine’s Day “kisses” with pink and red foil. By 2004, estimates suggest that consumers bought more than 35 million heart-shaped boxes of candy annually.… Continue reading Six ways to capture Valentine’s Day
Five tips for finding locations for your commercial photoshoots
According to research from Getty Images, home interiors account for almost 10% of popular visuals, further underscoring the importance of finding the right location in commercial lifestyle photography. With many of us spending more time at home than ever over the last two years, we’ve seen new trends emerge, from the rise in home offices… Continue reading Five tips for finding locations for your commercial photoshoots