Fresh and full of life, green has the power to soothe and energize. Make the most of green’s versatility with creative insights from AI. Green is everywhere. From gorgeous outdoor landscapes to vegetables from the garden, this shade represents growth, freshness, and energy. At the same time, green can also represent feelings of envy, greed,… Continue reading Data-Backed Ways to Refresh Ads with Green
Category: marketing
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Promises Every Photographer Should Make to Themselves for 2022
Some folks believe that a new year is a great time to start something brand new. You know, some sort of commitment to yourself. The truth is though that unless you stay committed to your goals, you’re not going to get them done. And with this new year, every photographer should find ways to make… Continue reading Promises Every Photographer Should Make to Themselves for 2022
How to Upload Your Videos to Instagram from PC and Mobile
Let’s talk about how you can use Instagram to post images and video all from your desktop or mobile device. It’s no secret that Instagram is one of, if not the most, wildly used social media platforms in the world. It’s not hard to understand why either—there are several different ways to share and create… Continue reading How to Upload Your Videos to Instagram from PC and Mobile
Mocktails Get Gorgeous, with Tips from AI
Dry January is a month-long movement all about moderation. If you’re skipping post-holiday cocktails, these beautiful mocktails are for you! What’s the most ‘grammable go-to drink for the new year? Drinks with low alcohol—or no alcohol—are becoming increasingly trendy. This change in diet can happen at any time, but many people like to participate in… Continue reading Mocktails Get Gorgeous, with Tips from AI
Data-Backed Ways to Energize Ads with Yellow
Cheerful and optimistic, yellow is a color that excites and inspires. Discover AI-approved ways to embrace its energy in your ad campaigns. Whether they’re citrusy and refreshing, or muted and regal, shades of yellow always make a striking impact. Every color affects the performance of an image or video, of course. So, how does the… Continue reading Data-Backed Ways to Energize Ads with Yellow
The Future of Data in Advertising
What we need are tools that simplify the creative and content-oriented process to advertising. Good news, friends, we’ve got them. This month, Shutterstock’s director of innovation solutions, Stefan Britton, was invited to speak as part of ANA’s Thought Leader Series. Below are edited excerpts from his webinar, in which he discussed the future of data… Continue reading The Future of Data in Advertising
The Most Clickable Super Bowl Foods to Feature in Ads, According to AI
Creating a hit Super Bowl commercial is a sport unto itself—and data is here to help you win the big game. A time slot during Super Bowl Sunday is the gold standard for advertisers. These ultra-expensive, high-profile TV ads always give the audience of approximately 100 million people something to laugh at, gripe over, or… Continue reading The Most Clickable Super Bowl Foods to Feature in Ads, According to AI
How We Show It: Cybersecurity
The “hacker in a dark room” imagery that typically represents the cybersecurity industry doesn’t cut it. Here’s how we can do better. Hollywood usually depicts the world of cybersecurity and its corresponding threats as unsettling, apocalyptic, and gendered. Think: a man in a hoodie, in a basement, working on green lines of code. Similar imagery… Continue reading How We Show It: Cybersecurity
How to Optimize Entertainment and Media Ads for Clicks, According to AI
Want to put together a campaign that’s sure to perform? Check out these data-backed tips and boost those clicks. Every image is packed with visual information. By analyzing how audiences interact with the creative elements within an image, Shutterstock.AI predicts clickability. Today, we look at which creative decisions are paying off for advertisers in the… Continue reading How to Optimize Entertainment and Media Ads for Clicks, According to AI
The Secret to Selling Your Photography is Finding Your Audience
Although it’s tempting to believe that anyone and everyone is a potential customer for your photography, your actual target customer base is much more limited. Finding customers who are likely to buy your photos without spending exorbitantly to acquire them is the key to any successful marketing campaign. “One size fits all” marketing approaches never… Continue reading The Secret to Selling Your Photography is Finding Your Audience