Orange is bursting with energy. It grabs your attention. But, what’s the most effective way to use it in your next ad campaign? Orange can represent a few things: new adventure, spirituality, crisp seasonal transitions. Its neon hues can even communicate safety—think construction barrels or hunting vests. But, not all oranges perform equally in ad… Continue reading Data-Backed Ways to Add Orange to Your Next Campaign
Category: marketing
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We Need More Black Brazilians in Stock Photography
Despite making up over half the population in Brazil, Black people are rarely represented in advertising. Beatriz Lopes is working to change that. The authentic representation of society is one of our most important values at Shutterstock. That’s why we’ve been dedicating global efforts to make more diverse visual content available on our platform. In… Continue reading We Need More Black Brazilians in Stock Photography
The Most Anticipated Graphic Design Trends for 2022
Hold onto your cyber hats! Here are the trends expected to dominate graphic design in 2022. But, really, anything’s game. The design world doesn’t usually move quickly. Trends come and go, but their uptake is typically a slow burn. They build over many years, adding to or transforming the trends that went before them, rather… Continue reading The Most Anticipated Graphic Design Trends for 2022
4 Ways to Reimagine and Transform Your Images
What if you took one thing, and made it into something entirely new? You can. You should. Here’s some inspiration. Art is a transformational medium. Take one thing, and turn it into another thing. Blank canvas, meet painting. Marble slab, meet statue. Idea, meet reality. This week, Shutterstock is celebrating transformation and reimagination at Art… Continue reading 4 Ways to Reimagine and Transform Your Images
7 Real-Talk Tips for Commissioning a Marketing Mural
How to collaborate with an artist without alienating them, their community, and your intended audience. Shutterstock has partnered with acclaimed contemporary street artist Bradley Theodore for an exclusive exhibition at Art Basel Miami Beach on December 1. In it, Theodore reimagines photographs of cultural and historical icons, including Andy Warhol, Audrey Hepburn, and Whitney Houston,… Continue reading 7 Real-Talk Tips for Commissioning a Marketing Mural
How We Show It: HIV
What does it look like to live with HIV? One writer shares his personal reflections and pushes back against outdated stereotypes. In honor of World AIDS Day, Shutterstock collaborated with ViiV Healthcare to create a free collection of images, captured in diverse locations around the globe, that show what it means to live with HIV… Continue reading How We Show It: HIV
How to Build Clickable Travel and Hospitality Ads, According to AI
The travel and hospitality industry has seen its fair share of volatility. Try these data-backed insights into trends projected to pay off. Given the last couple of years, it can feel as though nothing is guaranteed, least of all the ability to travel. With the pandemic continuing its surge, some destinations are completely off limits.… Continue reading How to Build Clickable Travel and Hospitality Ads, According to AI
Data-Backed Ways to Think Pink for Your Next Campaign
Pink is considered feminine, romantic, and nurturing. But how does the color affect image performance? AI has the answers. How does the color pink make you feel? Does it brighten your mood? Does it frustrate you? Throughout history and across cultures, pink has had all sorts of meanings applied to it. In the modern Western… Continue reading Data-Backed Ways to Think Pink for Your Next Campaign
We May Never Look at Scarves the Same Way Again
With the release of “All Too Well (Taylor’s Version),” Taylor Swift transforms a once cozy accessory into a symbol of heartbreak. Marketers, take note. “I left my scarf there at your sister’s house, and you’ve still got it, in your drawer, even now.” That line comes in the first verse of “All Too Well,” a… Continue reading We May Never Look at Scarves the Same Way Again
Eight mistakes you might be making with your portfolio website
On the internet, first impressions are everything; in fact, according to research, people judge whether or not a website is beautiful within just 1/50th to 1/20th of a second. If you don’t capture their attention within that time, they might move onto another site, and you’re out of luck. Luckily for photographers, building a beautiful… Continue reading Eight mistakes you might be making with your portfolio website