Last year, The Body Shop UK released a new campaign titled Self Love Street, telling the story of three housemates overcoming self-doubt, the pain of rejection, criticism, and the pressure to be “perfect.” The brand was spurred to action, in part, by research indicating that almost one in two people feel more self-doubt than self-love—and… Continue reading How wellness and self-love are influencing commercial advertising
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Five tips for capturing wellness and mindfulness in commercial photography
Earlier this year, a new survey from McKinsey & Company, spanning approximately 7,500 consumers across six countries, revealed that 79% of respondents said that they believe wellness is important, and 42% consider it a top priority. What’s more, interest in wellness is growing, with consumers taking a more sophisticated view of what wellness means, beyond… Continue reading Five tips for capturing wellness and mindfulness in commercial photography