Hasselblad’s X2D 100C offers a 100-megapixel sensor with built-in stabilization

Say hello to Hasselblad’s new X2D 100C. Hasselblad Hasselblad introduced its X-series medium format mirrorless cameras back in 2016 with the original X1D. It was a quirky camera with an excellent build and outstanding image quality. The Swedish manufacturer refined the concept with the X1D II in 2019, but now the line is ready for… Continue reading Hasselblad’s X2D 100C offers a 100-megapixel sensor with built-in stabilization

For the film lover: How to choose your camera and film type

In 2017, Kodak brought back Ektachrome color-positive film; in 2018, they revived T-Max P3200 B&W film. In 2019, FujiFilm announced they’d bring back black and white film, launching Neopan 100 Acros II in both 35mm and 120 formats. And this year, Kodak brought back the 120 version of Gold 200. It’s safe to say that… Continue reading For the film lover: How to choose your camera and film type

Hot on the heels of a massive price hike, Fujifilm announces a shortage of 120 slide film

The above three films are impacted by the announcement. Fujifilm Sorry Fujifilm film shooters, more bad news: Hot on the heels of a hefty price hike announcement, the brand has revealed an impending Medium Format slide film shortage caused by supply chain constraints. Color-reversal film enthusiasts will have to hang tight, stock up, and practice… Continue reading Hot on the heels of a massive price hike, Fujifilm announces a shortage of 120 slide film

Going back to film? Here’s what’s changed

Your old film camera probably still works fine. A vast number of today’s film photographers are not analog newbies, but rather experienced film users who are returning to the medium after years of shooting digital. With all the advances in digital and computational photography, it’s no surprise that many photographers want to get back to… Continue reading Going back to film? Here’s what’s changed

5 affordable films we love—and why we love them

PopPhoto Here at PopPhoto, we love analog photography and we rail against the notion that film is prohibitively expensive Sure, there are pricey films out there—but some of our favorite films are also among the lowest priced. Here are five affordably-priced films that we love, not just for their price but for the exceptional results… Continue reading 5 affordable films we love—and why we love them

NONS SL660 – Medium format Instax camera with a built-in frame-filling adapter for 35mm SLR lenses

We’ve seen a couple of great projects from the folks at NONS over the last couple of years, like the original NONS SL42 in February 2020 followed by the NONS SL42 Mark II in 2021. These cameras shoot the 4:3 aspect 645 medium format Fuji Instax film. Now, NONS has launched their newest camera, the… Continue reading NONS SL660 – Medium format Instax camera with a built-in frame-filling adapter for 35mm SLR lenses