A recent study commissioned by the personal care company Schick revealed that 85% of men prefer to see everyday people depicted in advertising. Inspired by their findings, the brand interviewed men across the country, forgoing the use of professional models, actors, or celebrities for a more candid, documentary-style aesthetic. The study—and subsequent rebrand—was one in… Continue reading Five tips for capturing your subjects in a commercial lifestyle shoot
Category: realness
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Capturing natural beauty and fashion in commercial photography
The fashion and beauty industries are changing. The 2022 Instagram Trend Report reveals that one in three young people are interested in buying and learning more about “clean” skincare and makeup products, including plant-based and vegan products. At the same time, 23% are expecting to thrift more online, while 24% expect to contribute to sustainability… Continue reading Capturing natural beauty and fashion in commercial photography