Last year, The Body Shop UK released a new campaign titled Self Love Street, telling the story of three housemates overcoming self-doubt, the pain of rejection, criticism, and the pressure to be “perfect.” The brand was spurred to action, in part, by research indicating that almost one in two people feel more self-doubt than self-love—and… Continue reading How wellness and self-love are influencing commercial advertising
Category: self-love
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Capturing Pride and joy in commercial Licensing
In 1981, the Swedish vodka company Absolut made history by running ads in The Advocate and After Dark, two magazines geared toward gay men. In the 1990s, Subaru actively spoke to lesbian buyers at a time when few companies did so. In the 2000s, brands like Levi’s and Toyota ran commercials featuring lesbian and gay… Continue reading Capturing Pride and joy in commercial Licensing