The new owners of Outdoor Photographer Magazine have just laid off all its staff. The magazine and website are now up for sale after only acquiring the magazine in February 2023. After months of mismanagement and not paying contributors, the owners have decided to pull the plug. The June/July issue will be the final issue, according… Continue reading Outdoor Photographer magazine just fired all their staff and are selling up
Category: selling
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Think like an image buyer and sell your content!
The world of commercial photography evolves at lightning speed, but you can anticipate the trends if you tap into what buyers want in real-time. Over on Getty Images, for instance, the start of this year saw a rise in searches for “family vacation” and “family reunion,” indicating increased demand for photos of people spending time… Continue reading Think like an image buyer and sell your content!
The Secret to Selling Your Photography is Finding Your Audience
Although it’s tempting to believe that anyone and everyone is a potential customer for your photography, your actual target customer base is much more limited. Finding customers who are likely to buy your photos without spending exorbitantly to acquire them is the key to any successful marketing campaign. “One size fits all” marketing approaches never… Continue reading The Secret to Selling Your Photography is Finding Your Audience