In the wake of the pandemic, how we interact with brands has fundamentally changed. Consider this finding from the IBM Institute for Business Value: in the past, consumers put a premium on cost, value, and convenience. But today, more people are now choosing brands based on how well those companies align with their values. In… Continue reading Five Licensing trends you need to know for 2023
Category: small business
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Commercial photography spotlight: Shopping local and supporting small businesses
Late last year, a survey conducted by The Harris Poll on behalf of NerdWallet revealed that more than half of Americans (51%) made an effort to shop more at small and locally-owned businesses amid the uncertainty of the pandemic and related closures and restrictions. What’s more, 40% said they were still making an increased effort… Continue reading Commercial photography spotlight: Shopping local and supporting small businesses
Establishing a Drone Business in 2022
Here’s a “real-world” guide on what to expect if you decide to start your own drone business in 2022. Pros and cons. Back in 2015, I decided to start flying drones commercially. The DJI Inspire 1 had recently been released, and it was clear that drones were going to open up a lot of video… Continue reading Establishing a Drone Business in 2022