In 1981, the Swedish vodka company Absolut made history by running ads in The Advocate and After Dark, two magazines geared toward gay men. In the 1990s, Subaru actively spoke to lesbian buyers at a time when few companies did so. In the 2000s, brands like Levi’s and Toyota ran commercials featuring lesbian and gay… Continue reading Capturing Pride and joy in commercial Licensing
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Capturing homelife in commercial Licensing
Early this year, a report from the Pew Research Center revealed that even as more workplaces have reopened, 59% of American workers who say their jobs could be done mostly from home, were teleworking all or most of the time. The most interesting finding, perhaps, was the motivation behind working from home (WFH). In the… Continue reading Capturing homelife in commercial Licensing
Six ways to capture Valentine’s Day
Hallmark introduced its first Valentine’s Day card in 1913 and started producing them in 1916. In 1948, De Beers unveiled its iconic “A diamond is forever” slogan. In 1986, Hersey’s released Valentine’s Day “kisses” with pink and red foil. By 2004, estimates suggest that consumers bought more than 35 million heart-shaped boxes of candy annually.… Continue reading Six ways to capture Valentine’s Day