Category: sustainability

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Our evolving connection with food and how to visualize it in commercial advertising

According to research recently released by Oxford University, vegan, vegetarian, and flexitarian diets aren’t only healthier, but in countries like the US, UK, Australia, and parts of Western Europe, they’re also cheaper. What’s more, researchers found that it would be possible to make sustainable and healthy eating affordable everywhere within the next ten years, as… Continue reading Our evolving connection with food and how to visualize it in commercial advertising

2022 fall trends to start shooting now!

With the back-to-school season on the horizon, and the fall and winter holidays arriving shortly thereafter, we’re entering a busy time for retail and marketing. What’s more, research from McKinsey indicates that more consumers in the US are trying new brands than they did in 2020 and 2021, meaning that companies and advertisers will have… Continue reading 2022 fall trends to start shooting now!

Commercial photography spotlight: Shopping local and supporting small businesses

Late last year, a survey conducted by The Harris Poll on behalf of NerdWallet revealed that more than half of Americans (51%) made an effort to shop more at small and locally-owned businesses amid the uncertainty of the pandemic and related closures and restrictions. What’s more, 40% said they were still making an increased effort… Continue reading Commercial photography spotlight: Shopping local and supporting small businesses

The photographer’s guide to thrifting

Earlier this year, The New York Times reported on the comeback of 35mm SLR film cameras. Even as smartphone cameras improve, millennials and Gen Zers continue to rediscover the joys of buying second-hand gear on Etsy and eBay. According to eBay, vintage camera sales have been on the rise since 2015, and the pandemic era… Continue reading The photographer’s guide to thrifting

Visualizing Licensing trends in 2022

From clean beauty and “skinimalism” to the meteoric rise of gaming, the last year has brought with it dozens of innovative trends that reshaped our daily lives. As hashtags like #TikTokMadeMeBuyIt went viral, racking up billions of views, brands had to get more creative than ever in their marketing strategies, incorporating fun user-generated content and… Continue reading Visualizing Licensing trends in 2022

Eight tiny ways to become a greener photographer

Photographers have a long history of advocating for the environment, beginning with Carleton Watkins, whose majestic pictures inspired Abraham Lincoln to sign into law the protection of Yosemite Valley. In recent years, as the conversation around sustainability has become even more urgent, the photography community has continued to play a vital role in preserving our… Continue reading Eight tiny ways to become a greener photographer

Celebrate Earth Day with these extraordinary nature photos

Late last year, the World Wildlife Fund’s Living Planet Report revealed that populations of mammals, birds, amphibians, reptiles, and fish have seen an average drop of 68% over the last fifty years. Today, one million species face the threat of extinction. Between habitat destruction and the wildlife trade, human activity has led to a crisis… Continue reading Celebrate Earth Day with these extraordinary nature photos

Celebrating Earth Day in commercial photography

Last year, on Earth Day‘s 50th anniversary, a survey from Kearney revealed that even amid the pandemic, consumers feel a strong and growing interest in the environment. Almost half (48%) said that the pandemic had made them more concerned about the environment, and 55% said that they were more likely to purchase environmentally-friendly products as… Continue reading Celebrating Earth Day in commercial photography