Ever since Hallmark coined the term “The Valentine’s Store” in a now-famous 1985 commercial, brands have connected with their customers in creative ways in the leadup to February 14th. According to estimates gathered over the years, 58 million pounds of chocolate are sold during Valentine’s week, sparkling wine sales spike, and 250 million roses are… Continue reading Prepare authentic photos of LOVE for Valentine’s Day 2023
Category: trend
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Five Licensing trends you need to know for 2023
In the wake of the pandemic, how we interact with brands has fundamentally changed. Consider this finding from the IBM Institute for Business Value: in the past, consumers put a premium on cost, value, and convenience. But today, more people are now choosing brands based on how well those companies align with their values. In… Continue reading Five Licensing trends you need to know for 2023
Capturing holidays around the world
In October, in anticipation of the holiday season, Ritz revealed a new holiday campaign celebrating the diversity of traditions that define this time of year. The brand also partnered with Bon Appetit to create a recipe book and videos showcasing different cultural moments, passed down from one generation to the next among immigrant families in… Continue reading Capturing holidays around the world
Licensing trend alert! Eco/sustainable Christmas
According to research from Google, 82% of consumers agree that sustainability is more top-of-mind for them than it was before the pandemic, with 78% saying that big businesses have a role in helping to combat climate change. Google Search data further indicated that consumers are looking for everyday actions they can take to make a… Continue reading Licensing trend alert! Eco/sustainable Christmas
NFT trends: Digital architecture
A pink chair overlooking a vast blue glacier. A view of an ice floe under a blazing golden sky. A bathtub in the middle of a picturesque wetland. These places might not exist in the “real world,” but last year, they were brought to life by the influential artist Alexis Christodoulou. A collection of nine… Continue reading NFT trends: Digital architecture