According to the recently-released Culture Rising: 2022 Trends Report by Facebook IQ, conversations about influencer marketing are on the rise. On Facebook, topics such as “brand ambassador” and “social influence” went up by 131% and 91%, respectively. Meanwhile, on Instagram, the topic #Microinfluencer rose by 384%, while #Creator saw a 76% boost. What’s more, 40%… Continue reading Capturing the age of influencers and sharing on social media
Category: trends
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Exploring 2022 color trends in your commercial portfolio
Every year, the global color experts at the Pantone Color Institute select a Color of the Year, forecasting a single color set to define the coming months across advertising, art, pop culture, and beyond. This year, however, something unprecedented happened: for the first time, Pantone created a brand new color rather than selecting one from… Continue reading Exploring 2022 color trends in your commercial portfolio
Nikon, Panasonic Absent from Japan’s Best Selling Cameras of 2021
BCN+R, a large retailer and holder of one of the largest databases of electronic sales in Japan, has published the top ten cameras sold in 2021. Notably absent from the list are Nikon and Panasonic. BCN+R regularly publishes trend and sales reports across multiple electronics markets, including cameras. While it shouldn’t be taken as the… Continue reading Nikon, Panasonic Absent from Japan’s Best Selling Cameras of 2021
Visualizing Licensing trends in 2022
From clean beauty and “skinimalism” to the meteoric rise of gaming, the last year has brought with it dozens of innovative trends that reshaped our daily lives. As hashtags like #TikTokMadeMeBuyIt went viral, racking up billions of views, brands had to get more creative than ever in their marketing strategies, incorporating fun user-generated content and… Continue reading Visualizing Licensing trends in 2022
A Review of Visual Technology in 2021
Within its half-open, half-closed status, 2021 will be remembered as a transition year: A melting pot between ending lockdowns, rising vaccines and masks mandates, new variants, ending and restarting restrictions. But if anything, it did nothing to slow down the pace of online innovation—quite the opposite. If visual tech experienced a landmark year, 2021 could… Continue reading A Review of Visual Technology in 2021
From Prints to NFTs: The Photograph’s Journey Through the Digital Age
I grew up in a world where photographs were produced and consumed in printed format. Digital technology was already brewing in the background back then, but it was still an analog world for the average person. Newspapers, magazines, and broadcast television were among the primary means of consuming news, entertainment and advertisement. Instead of opening… Continue reading From Prints to NFTs: The Photograph’s Journey Through the Digital Age
Which Lenses Hold Their Value Better, Zooms or Primes?
Let’s take a look at some of the data with regard to the latest trends in camera gear buying, trading, and selling. Specifically, we’ll take a look at what lenses hold on to their value better: primes or zooms. Previously, we compared two leading medium format mirrorless systems, whether mirrorless cameras depreciate faster than DSLRs,… Continue reading Which Lenses Hold Their Value Better, Zooms or Primes?
Six commercial shoots you can do from your own home
In 2020, much of our lives were put on hold, but photographers, creatives, and marketers still found ways to produce content from home. Honda released a commercial shot entirely at home, using a toy car, while Zara had models shoot their campaign visuals from their homes. Tyler Babin shot a Nike advertisement in his living… Continue reading Six commercial shoots you can do from your own home
Challenging gender stereotypes in commercial photography
To coincide with International Women’s Day in March, the Geena Davis Institute on Gender in Media and Facebook IQ released a new report on representation and inclusion in online advertising campaigns. They found that women in ads were 14.1 times more likely than men to be shown in revealing clothing and 6.9 times more likely… Continue reading Challenging gender stereotypes in commercial photography
Four commercial photography categories that are always in-demand
Commercial stock photography has been around for more than a century now, and in that time, the industry has undergone countless evolutions in terms of what photographers shoot and what buyers want. The past few years have been reshaped by trends ranging from in-demand topics like sustainability and technology to stylistic choices like minimalism and… Continue reading Four commercial photography categories that are always in-demand