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Tag: 1944
Understanding the psychology of shapes to improve your Licensing content
In 1944, the experimental psychologists Fritz Heider and Marianne Simmel of Smith University conducted a now-famous experiment: after playing a video featuring three moving shapes—a small triangle, a large triangle, a circle, and a rectangle—they asked participants to write down what they’d just watched. Most saw it as an animated story, with the abstract shapes… Continue reading Understanding the psychology of shapes to improve your Licensing content