According to a new trend report by Expedia, Hotels.com, and Vrbo, 2023 will be a year of exploration, with travelers interested in bustling city culture, rustic outdoorsy lodges, and unconventional “hidden gem” destinations. For commercial photographers, who not only stay up-to-date on trends but also help set them, the new year poses an opportunity to… Continue reading 7 ways to make the most of your location and create content that sells
Tag: creamy
Exciting photography challenges to inspire you
In 2018, a photographer named Kelsey Maggart went viral online after creating “The Hobby Lobby Challenge,” inviting people to shoot remarkable photos in the aisles of ordinary craft stores. During the pandemic, people got creative when photographing their pets as part of the “see a dog, share a dog” challenge. Meanwhile, the “challenge accepted” trend… Continue reading Exciting photography challenges to inspire you
10 Top Lightroom Preset Packs for Portrait Photography
Forget hiring expensive photo retouchers. We sifted through the portrait photo preset packs for Lightroom and this assortment of ten, ranging from the natural to the expressive, might very well give your portraits the look you’ve been searching for—instantly. How to Add and Apply Presets in Lightroom Classic If you’re new to Lightroom, here’s a… Continue reading 10 Top Lightroom Preset Packs for Portrait Photography
100 Free Lightroom Presets — Instant Image Filters and Photo Styles
Who doesn’t love free Adobe Lightroom presets? With just one click, you can borrow and tap into the style of other photographers. Presets can transform your images and add styles in a second. As Lightroom’s popularity has increased, so has the quality of presets to modify and enhance images. Because Lightroom is a “non-destructive” image editor, we… Continue reading 100 Free Lightroom Presets — Instant Image Filters and Photo Styles
Using the magic of reflections to elevate your photography
In Namibia, Marsel van Oosten captures the mirror image of a springbok, pausing to drink at a watering hole in the afternoon light. On a snowy morning on Lake Kawaguchiko, Loic Lagarde captures the perfect reflection of Mount Fuji in the still water. And at Germany’s Rakotzbrücke Devil’s Bridge, Kilian Schonberger photographs a fairytale setting… Continue reading Using the magic of reflections to elevate your photography
100 Free Photoshop Actions (And How to Make Your Own)
Photoshop actions capture all of the steps needed to transform a file and let you apply them with just one click. And with a single click, you can take the creative photo effect and workflow steps from another artist and add them to your own picture, creating everything from improved portraits to radically altered double-images. … Continue reading 100 Free Photoshop Actions (And How to Make Your Own)
10 Top Editorial Portrait LUTs and Lightroom Presets
Transform your portraits quickly and easily to give them colour grading that looks professional and eye-catching, with a selection of our favourite Lightroom presets and LUTs made by Envato professionals. In this article, we cover a mix of profiles (look-up tables) and presets available from Envato Elements and Envato Market. Top Editorial Portrait LUTs and… Continue reading 10 Top Editorial Portrait LUTs and Lightroom Presets
How to effectively capture texture in your commercial content (Part 2)
More than a decade ago, the camera brand Leica revealed an eye-catching print and outdoor ad campaign in Switzerland, featuring photographs of various textures found throughout everyday city life: wood, metal, bricks, and more. The ads were installed on real-life walls of the same texture, revealing the up-close details of each surface. The goal was… Continue reading How to effectively capture texture in your commercial content (Part 2)
Why texture is important in your commercial content (part 1)
A few years ago, research by professors at the University of Washington Foster School of Business, Brigham Young University, San Diego State University, and the University of Illinois revealed that advertisements that trigger our sense of touch inspire customers to purchase products more quickly than those focusing primarily on sight or sound. Markets have long… Continue reading Why texture is important in your commercial content (part 1)
How to get a blurry background in portraits
Dan Bracaglia A blurry, out-of-focus background is often seen as a sign of a professional or high-quality portrait. While it’s certainly a bit of a simplistic take, it’s undeniable that portraits with a sharp subject and a soft, creamy background are popular, and a look that many photographers want to create. Here’s how. What makes… Continue reading How to get a blurry background in portraits