The world of commercial photography evolves at lightning speed, but you can anticipate the trends if you tap into what buyers want in real-time. Over on Getty Images, for instance, the start of this year saw a rise in searches for “family vacation” and “family reunion,” indicating increased demand for photos of people spending time… Continue reading Think like an image buyer and sell your content!
Tag: flatlay
Spotlight on flat lay photography and how to incorporate it in your commercial portfolio
It’s a trend you’ve seen all over your social media feeds, initially popularized by brands like Sephora, Apple, and Gap and proliferating under hashtags like #flatlay, #flatlays, #flaylaystyle, #flatlaytoday. “Flat lay photography” is exactly what it sounds like: a straight overhead-style shot of objects arranged neatly on a flat surface. The curated Instagram page @flatlays… Continue reading Spotlight on flat lay photography and how to incorporate it in your commercial portfolio
How to boost your searchability and ultimately your sales potential
According to researchers, 75% of search engine users never scroll past the first page of results. But it can be tough to get onto that first page—a recent study from Ahrefs revealed that a whopping 90.63% of web pages get no traffic from Google search results. There are a few reasons why this might happen,… Continue reading How to boost your searchability and ultimately your sales potential
Five tips for shooting food and drink in commercial photography
Whole Foods predicts that this will be the year of hibiscus, turmeric, and yuzu (a tart citrus fruit). The Food Network says 2022 will be all about bold condiments, cannabis cooking, and plant-based seafood like “coconut shrimp.” Wunderman Thompson anticipates the rise of Peruvian gooseberry, foraged craft cocktails, and Kernza, a climate-friendly grain. From citrusy… Continue reading Five tips for shooting food and drink in commercial photography