Tag: sugar

100 Free Lightroom Presets — Instant Image Filters and Photo Styles

Who doesn’t love free Adobe Lightroom presets? With just one click, you can borrow and tap into the style of other photographers. Presets can transform your images and add styles in a second. As Lightroom’s popularity has increased, so has the quality of presets to modify and enhance images. Because Lightroom is a “non-destructive” image editor, we… Continue reading 100 Free Lightroom Presets — Instant Image Filters and Photo Styles

How to break down barriers within your Licensing content

According to forecasters, digital advertising is growing faster than experts previously predicted. Agencies say that 2021 was a record year for ad spending, and some predict that social media advertising will soon surpass spending on TV ads. The world of advertising is growing, and it‘s also changing, and brands will have to keep up in… Continue reading How to break down barriers within your Licensing content

David Ulrich: How to be a more mindful photographer

Swimming Pool, Cape Cod, MA. © David Ulrich David Ulrich is a photographer, writer, and teacher. He worked as an assistant to Minor White, drank with Ansel Adams, and crossed paths with many of the great photographers of the late 20th century. His life was changed when he witnessed the Kent State shootings in 1970,… Continue reading David Ulrich: How to be a more mindful photographer

Everything you need to know to get started with Super 8 film

Here’s your guide to getting started with Super 8 movie cameras. Super 8’s grainy, nostalgic look is having a moment right now, popping up everywhere from music videos to blockbuster TV shows. But even outside of pop culture, the consumer-friendly Super 8 film format is winning the hearts of amateurs and the analog community. If… Continue reading Everything you need to know to get started with Super 8 film

How to effectively capture texture in your commercial content (Part 2)

More than a decade ago, the camera brand Leica revealed an eye-catching print and outdoor ad campaign in Switzerland, featuring photographs of various textures found throughout everyday city life: wood, metal, bricks, and more. The ads were installed on real-life walls of the same texture, revealing the up-close details of each surface. The goal was… Continue reading How to effectively capture texture in your commercial content (Part 2)

The new Black vanguard of portrait photography, plus four other photo shows worth seeing

Sarah, Lagos, Nigeria, 2015. Namsa Leuba (Swiss, b. 1982). Image courtesy of Aperture, New York, 2019. © Namsa Leuba We’re back with a fresh batch of excellent photo shows to check out in the United States as the summer temperatures heat up. This month’s column features a mixture of historical and contemporary, including intimate images… Continue reading The new Black vanguard of portrait photography, plus four other photo shows worth seeing

Capturing motherhood in commercial advertising

Last year, the parenting products company Frida released its first TV commercial during the Golden Globes. Featuring moms in real life, the ad highlighted the moments we rarely see in commercial media: the clogged ducts, the cabbage compresses, and other lactation hurdles. Within a few days, the original version of the ad had racked up… Continue reading Capturing motherhood in commercial advertising

100 Free Lightroom Presets — Instant Filters for Photo Styles

Who doesn’t love free Adobe Lightroom presets? With just one click, you can borrow and tap into the style of other photographers. Presets can transform your images and add styles in a second. As Lightroom’s popularity has increased, so has the quality of presets to modify and enhance images. Because Lightroom is a “non-destructive” image editor, we… Continue reading 100 Free Lightroom Presets — Instant Filters for Photo Styles