According to research recently released by Oxford University, vegan, vegetarian, and flexitarian diets aren’t only healthier, but in countries like the US, UK, Australia, and parts of Western Europe, they’re also cheaper. What’s more, researchers found that it would be possible to make sustainable and healthy eating affordable everywhere within the next ten years, as… Continue reading Our evolving connection with food and how to visualize it in commercial advertising
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Tips for incorporating action photography into your commercial portfolio
In 2002, Nike won an Emmy for Move, a campaign featuring gymnasts, joggers, basketballers, hockey players, footballers, and more in constant motion: skating, dribbling, sprinting, vaulting, and dunking. In 2003, Apple’s iPod Silhouettes campaign highlighted people mid-dance, capturing the energy of movement. And in 2012, Red Bull financed the skydiver Felix Baumgartner, as he broke… Continue reading Tips for incorporating action photography into your commercial portfolio
2022 fall trends to start shooting now!
With the back-to-school season on the horizon, and the fall and winter holidays arriving shortly thereafter, we’re entering a busy time for retail and marketing. What’s more, research from McKinsey indicates that more consumers in the US are trying new brands than they did in 2020 and 2021, meaning that companies and advertisers will have… Continue reading 2022 fall trends to start shooting now!
NFT trends: Character creation and NFT art
Earlier this year, the renowned Los Angeles photographer Parker Day collaborated with the NFT platform Quantum Art to bring her project ICONS to the blockchain. Featuring 200 portraits, the playful series saw Day collaborate with models to bring different “personas” or characters to life. The collection sold out quickly, with many collectors immediately identifying with… Continue reading NFT trends: Character creation and NFT art
Capturing homelife in commercial Licensing
Early this year, a report from the Pew Research Center revealed that even as more workplaces have reopened, 59% of American workers who say their jobs could be done mostly from home, were teleworking all or most of the time. The most interesting finding, perhaps, was the motivation behind working from home (WFH). In the… Continue reading Capturing homelife in commercial Licensing
Five tips for shooting food and drink in commercial photography
Whole Foods predicts that this will be the year of hibiscus, turmeric, and yuzu (a tart citrus fruit). The Food Network says 2022 will be all about bold condiments, cannabis cooking, and plant-based seafood like “coconut shrimp.” Wunderman Thompson anticipates the rise of Peruvian gooseberry, foraged craft cocktails, and Kernza, a climate-friendly grain. From citrusy… Continue reading Five tips for shooting food and drink in commercial photography
Best photography books: How to make sure you capture the art and industry of photography in the right light
Focus your studies on the best photography books. Bruno Emmanuelle, Unsplash One of the great things about the art of photography is that if you want to engage in it, it can be as easy or as sophisticated as you want it to be. You can get a basic, quick-shot camera or you can invest… Continue reading Best photography books: How to make sure you capture the art and industry of photography in the right light